by admin | Aug 26, 2024 | Articles
Crafting the perfect email is an art, especially when your goal is to elicit a response. In the fast-paced world of digital communication, getting someone to open, read, and respond to your email can feel like a significant challenge. But with the right approach, your...
by admin | Aug 16, 2024 | Blog
Cold emailing, when done right, can be a powerful tool for generating leads and growing your business. However, the reality is that most cold email campaigns fall flat. The key to success lies in a meticulously planned and executed strategy. This checklist outlines...
by admin | Aug 9, 2024 | Articles
Introduction: Let’s be honest – getting someone to open your email is like convincing a cat to take a bath. It requires finesse, a bit of psychology, and, most importantly, the perfect subject line. The email inbox is a battlefield, with every message vying for...
by admin | Aug 6, 2024 | Black Papers
Introduction: From time immemorial, email campaigns have been designed, executed, and evaluated based on three core metrics, open rates, click rates, and reply rates, which we have accepted as axioms for a long time. Seldom do we question if these metrics still make...
by admin | Jul 26, 2024 | Blog
If you are not an entrepreneur whose hair is on fire, most of what is written here will seem very logical and obvious. We used to think so as well, when we were living life as consultants, advising others on what to do. However, if you are in the trenches, you...
